Same guy wrote about Z[0] and the F[1] pattern. I think they're different sides of the same coin (what information you're trying to convey). In the Z pattern,

Same guy wrote about Z[0] and the F[1] pattern. I think they're different sides of the same coin (what information you're trying to convey). In the Z pattern, most websites have log in requirements or call to action[0]. In the F pattern, most websites convey information: menus, newspapers, blogs, etc.[1] [0]: https://uxplanet.org/z-shaped-pattern-for-reading-web-content-ce1135f92f1c https://uxplanet.org/z-shaped-pattern-for-reading-web-conten... [1]: https://uxplanet.org/f-shaped-pattern-for-reading-content-80af79cd3394 https://uxplanet.org/f-shaped-pattern-for-reading-content-80...