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Absolutely. There are companies that do face and eye tracking on large menu displays. They can AB test new menus or layouts quickly, on the fly during the day,
by imglorp 9y ago
Absolutely.
There are companies that do face and eye tracking on large menu displays. They can AB test new menus or layouts quickly, on the fly during the day, at different locations. They can recognize customer demographic (maybe even individuals now), what they look at and for how long, and then tie that to what they buy.
- xapata 9y agoNeat. I wondered why the TV panel menus are so prevalent.
- conductr 9y agoWell even without all that, the TV makes for easy/quick changes at a low price compared to commercial signage printing stock
- imglorp 9y agoThink bigger. Like all menus at all McDonald's, each individually addressable. They probably have a marketing command center where they run experiments on all kinds of things.