11 ms·
You are 100% correct and there is plenty of "science" that goes into it. It is similar to how a person reads a website[0][1], in an F pattern; The most importa
by bardworx 8y ago
You are 100% correct and there is plenty of "science" that goes into it.
It is similar to how a person reads a website[0][1], in an F pattern; The most important information should be top right, with lower importance being down below.
Also, all hier tier items (think steak/shrimp) are always near the middle of the menu, to "sandwich" them between items that are more cost conscious in order to downplay the price difference.
[0]: https://conversionxl.com/blog/10-useful-findings-about-how-people-view-websites/ https://conversionxl.com/blog/10-useful-findings-about-how-p...
[1]: https://econsultancy.com/blog/66920-why-visitors-only-read-20-of-your-web-page https://econsultancy.com/blog/66920-why-visitors-only-read-2...
- unixhero 8y agoStrange, I always learnt that we read, no, scan websites and pages in a Z pattern. https://uxplanet.org/z-shaped-pattern-for-reading-web-content-ce1135f92f1c https://uxplanet.org/z-shaped-pattern-for-reading-web-conten...
- bardworx 8y agoSame guy wrote about Z[0] and the F[1] pattern. I think they're different sides of the same coin (what information you're trying to convey). In the Z pattern, most websites have log in requirements or call to action[0]. In the F pattern, most websites convey information: menus, newspapers, blogs, etc.[1] [0]: https://uxplanet.org/z-shaped-pattern-for-reading-web-content-ce1135f92f1c https://uxplanet.org/z-shaped-pattern-for-reading-web-conten... [1]: https://uxplanet.org/f-shaped-pattern-for-reading-content-80af79cd3394 https://uxplanet.org/f-shaped-pattern-for-reading-content-80...
- iambateman 8y agoZ and F get referenced a lot but they're related shapes. The "F" emphasizes continuing past the finish of the Z.