>Honestly, writing the manuscript is the easy part. Building an audience, marketing it, keeping the book up-to-date is just as hard as the original manuscript.

>Honestly, writing the manuscript is the easy part. Building an audience, marketing it, keeping the book up-to-date is just as hard as the original manuscript. But it can really pay off. That is a big part of the value proposition of going through a publisher; Marketing is a big job... getting your book through to the various distribution channels is a big job. Personally, I'm okay giving up most of the monetary profit to have written a book that gets read and gets me recognition without having to do all that marketing work.