Here is an avid Indian online buyer's point of view on this: Flipkart was the favorite child of online commerce and had dominated the space in India in the fir

Here is an avid Indian online buyer's point of view on this: Flipkart was the favorite child of online commerce and had dominated the space in India in the first 5/6 years. I have been an active customer. They did bring on large deals, like Motorola Moto G and Xiaomi Mi phones launching exclusively in India through them. But as with our modern connected world, competition is global. Amazon is a huge brand. Even in India the software developer world literally bets on AWS. Yes brand presence is a thing in marketing/sales psychology. Amazon started offerening faster deliveries and that I what, I think I remember, made me to switch initially. Early days of Amazon in India were fairly low profile. The product catalog was poor. But if you keep a tab on global brands, you know Amazon is pretty much a predator in supply chain management. So they slowly built up their infrastructure. I still remember having debates a few years ago about which e-commerce player delivers to more PIN codes in India. Flipkart was still a winner a few years back, but that is now history. I think Flipkart lost focus somewhere, got busy with I do not know what. Their deliveries did not get better. Amazon is a 900 pound Gorilla and very silently played their cards, got customer attention and sales. I easily remember how many Flipkart delivery boxes I used to see on the roads daily, which are now more in the Amazon brand these days. Oh and one other thing: English is very common in India, at least in the urban consumer - so that makes us very aware of the US companies like Amazon (even Walmart) and when they enter India we do want to give them a try.