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Even by that definition, this list doesn't make sense. There was no "cross-functional team focus[ing] on a specific metric" for the ice-bucket challenge. Cash i
by gk1 9y ago
Even by that definition, this list doesn't make sense. There was no "cross-functional team focus[ing] on a specific metric" for the ice-bucket challenge. Cash incentives (PayPal example) have been around for decades—that's not a growth hack.
This is a list of marketing strategies and tactics that happened to work for these particular companies/individuals.
- dang 9y agoOk, we've put marketing tactics in the title above.
- TeMPOraL 9y ago"Growth hacking" was always, since the very inception of a term, just rebranding of "marketing" in a way that makes it sound cooler. It's just a purified buzzword. In the tech space, having yourself called "growth hacker" was seen as more cool than "marketer".
- threeseed 9y agoI know dozens of growth hackers and their skills are simply different to traditional digital marketers. It is far more experimental, technical and cross functional. And it will continue to evolve into its own space in the future. People who think growth hacking = marketing are just as clueless as those who think influencer marketing = Instagram. It's far more involved than that.
- ekianjo 9y agoany concrete example on what they differ?
- danieltillett 9y agoThey are generally less physically attractive. I was shocked the first time I visited a traditional advertising/marketing company's office. Edit. Growth hackers are the less physically attractive :) I was shock how beautiful the advertising/marketing people were - there wasn't one average looking person (male or female) in the place apart from me.
- jtbayly 9y agoHonestly cannot figure out who “they” are in your comment. Who looks better in your opinion, traditional marketers or growth hackers? Were you shocked by how good they looked or how bad they looked? Every time I start to assume you meant one of them, I get nervous wondering if your shock was pointed the other way. Lol.
- danieltillett 9y agoSorry, my statement was a bit ambiguous so I have updated it.
- Hoasi 9y agoIn other words, this is marketing applied to itself.
- ekianjo 9y agometa-marketing.
- philipodonnell 9y agoI think it was intended to very very high return marketing that was inherent to the use of the product itself, as distinct from traditional marketing where the product was the thing being marketed (selling auto parts) and not the thing doing the marketing (advertising in your free email signatures).