I think that e-commerce is a bit different if it deals with physical goods. $15k in revenue may or not be significant depending how much you are investing in ac

I think that e-commerce is a bit different if it deals with physical goods. $15k in revenue may or not be significant depending how much you are investing in acquiring the goods, and how expensive they are. Making $15k in revenue from HDTVs might mean you are in trouble. Then you take into consideration costs of direct marketing, telemarketing, display ads, SEM, etc., and you may be in a really tough spot. However, if you make $15k in the first month for a scalable software product, then you are in a good position to start growing. I think it's not so much about the launch, but about your first 10 or 100 customers. Regardless of the TC/M!/RRW/HN posts, if you manage to get 100 or even 10 customers, you already have mitigated a lot of the risks that make companies fail: Finding someone that will pay for your product. I think it was on a steve blank presentation that said something along the lines of: The reason of why most companies fail, 90% of the time, is not their technology but failure to find paying customers. Thus, if you launch AND you have paying customers, it means you must be doing something right. Launching alone does not mean anything.