I would like to tell Microsoft to stop being so risk averse. Stop relying so heavily on market research. Stop acquiring talent with proven track records and sti

I would like to tell Microsoft to stop being so risk averse. Stop relying so heavily on market research. Stop acquiring talent with proven track records and stifling them with your rubric. If you want to survive the next 20 years, you're going to have to innovate. But innovation comes with significant risks, and at the earliest sign of failure or possible failure, you pull out instead of pivot, adapt or wait. Stop worrying about marketshare. Start worrying that your products are not considered thought leaders; your flagship products are (until several innovations recently, like IE9 and 7) considered buggy, not secure and it's your fault. You've let the competition paint you into that corner. Stop playing catch up. Start innovating.