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Not at all. If you're selling corporate targeted tools, you can assume that visitors represent a company and the lookup is a corporation. Facts about a compan
by x0x0 9y ago
Not at all.
If you're selling corporate targeted tools, you can assume that visitors represent a company and the lookup is a corporation. Facts about a company are not personal data per the GDPR. Note that a work email is certainly personal data, but the fact that a visitor works at corporation X isn't. As always, consult with your counsel. But that's what ours says.
- troydavis 9y agoFind new counsel. GDPR doesn’t consider the site’s intent at all, and the ECJ would - rightly - love to make an example of a company which “[assumed] that visitors represent a company” because they sell to companies.
- x0x0 9y agoBelieve whatever you want, but a legitimate interest to match ip to company on a corporate targeted page is well within bounds. And since you don't know what you're talking about, ok as per previous discussions with ICO.
- DanBC 9y agohttps://ico.org.uk/for-organisations/marketing/the-rules-around-business-to-business-marketing-the-gdpr-and-pecr/ https://ico.org.uk/for-organisations/marketing/the-rules-aro...