I find when they water down the message for mass market advertising they usually end up with selling points that aren't particularly unique. You end up thinking

I find when they water down the message for mass market advertising they usually end up with selling points that aren't particularly unique. You end up thinking, so yes you can play movies on another device from your laptop, or you can remote desktop to your PC back home but these aren't exactly unique to windows or even new features. I think they need to really find a better way to differentiate themselves from the competition, it doesn't have to be feature based as OS's have been able to do most of everything the average used would want for a long time, but rather the feeling people get from using it and how it makes things simpler for them.