> "Now, if you’re really going to speak Millennial, ritual has to be fundamentally subjective in the sense that it has to be intensely personally meaningful and

> "Now, if you’re really going to speak Millennial, ritual has to be fundamentally subjective in the sense that it has to be intensely personally meaningful and relevant. As soon as it speaks to my truth, that’s authenticity—that’s how we define authenticity now" ... This is how venture capitalists spend their money.