This sort of exposure is not the same as "working for exposure" discussed for artists; the ad-blocking visitor is not taking sole possession of the work, though

This sort of exposure is not the same as "working for exposure" discussed for artists; the ad-blocking visitor is not taking sole possession of the work, though they are consuming some site resources to read it. The other comment's point about ad-blocked folks being ad-blocked is much tighter on the issues. If, for a random example since it's the one coming to mind, Marco Arment runs with an ad blocker (which he almost certainly does because he developed an early one for iOS) do you want him linking your piece? Unless you are one of the biggest news sites, you probably do. You might even be happy even if he linked it entirely to savage it. On the other hand, do you want me? Probably not, I don't have that much reach. Problem is figuring out who you've got, and even whether they're likely to offer that.