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I believe your POV is fairly subjective - I've run e-commerce ops with $15k+ in revenue from "month one". It matters how much effort you are putting into marke

by auston 16y ago

I believe your POV is fairly subjective - I've run e-commerce ops with $15k+ in revenue from "month one". It matters how much effort you are putting into marketing - SEO, Blogging, Affiliates, SEM, Display ads, PR, Retargeting, A/B Testing (& direct mail, telemarketing if they're the right fit for your product)... Testing & optimizing these before launch is critical to gaining a steady flow of traffic & customers. If you don't do this & focus only on the "launch post" on TC/Mashable/TNW/RRW then you can easily fall flat after launch, otherwise you definitely have a fighting chance.

jacquesm 16y ago
15K of revenue on your first day is absolutely amazing, what site was that?
- bond 16y ago
  He said: I've run e-commerce ops with $15k+ in revenue from "month one".
  - jacquesm 16y ago
    At first it said 'day one'.
andreshb 16y ago
I think that e-commerce is a bit different if it deals with physical goods. $15k in revenue may or not be significant depending how much you are investing in acquiring the goods, and how expensive they are. Making $15k in revenue from HDTVs might mean you are in trouble. Then you take into consideration costs of direct marketing, telemarketing, display ads, SEM, etc., and you may be in a really tough spot. However, if you make $15k in the first month for a scalable software product, then you are in a good position to start growing. I think it's not so much about the launch, but about your first 10 or 100 customers. Regardless of the TC/M!/RRW/HN posts, if you manage to get 100 or even 10 customers, you already have mitigated a lot of the risks that make companies fail: Finding someone that will pay for your product. I think it was on a steve blank presentation that said something along the lines of: The reason of why most companies fail, 90% of the time, is not their technology but failure to find paying customers. Thus, if you launch AND you have paying customers, it means you must be doing something right. Launching alone does not mean anything.
- auston 16y ago
  Agreed. I was talking about low cost goods, like toasters, hand vacs, etc - avg ticket of $75-150

by auston 16y ago

jacquesm 16y ago

15K of revenue on your first day is absolutely amazing, what site was that?

bond 16y ago
He said: I've run e-commerce ops with $15k+ in revenue from "month one".
- jacquesm 16y ago
  At first it said 'day one'.

andreshb 16y ago

I think that e-commerce is a bit different if it deals with physical goods. $15k in revenue may or not be significant depending how much you are investing in acquiring the goods, and how expensive they are. Making $15k in revenue from HDTVs might mean you are in trouble. Then you take into consideration costs of direct marketing, telemarketing, display ads, SEM, etc., and you may be in a really tough spot. However, if you make $15k in the first month for a scalable software product, then you are in a good position to start growing. I think it's not so much about the launch, but about your first 10 or 100 customers. Regardless of the TC/M!/RRW/HN posts, if you manage to get 100 or even 10 customers, you already have mitigated a lot of the risks that make companies fail: Finding someone that will pay for your product. I think it was on a steve blank presentation that said something along the lines of: The reason of why most companies fail, 90% of the time, is not their technology but failure to find paying customers. Thus, if you launch AND you have paying customers, it means you must be doing something right. Launching alone does not mean anything.

auston 16y ago
Agreed. I was talking about low cost goods, like toasters, hand vacs, etc - avg ticket of $75-150