Yep-- vetting the idea/market. (verbal) Customer validation can be a part of that, I imagine. I think you're right-- it's a big topic and people have radicall

Yep-- vetting the idea/market. (verbal) Customer validation can be a part of that, I imagine. I think you're right-- it's a big topic and people have radically different frameworks ranging from "I just want some side income" to "I eventually want my own island". The biggest thing that seems to trip people up is figuring out (before they build it!) if there's a way to scalably acquire customers. Unless people have a well-understood distribution channel they can tap and an ARPU obviously high enough to buy customers through it, entrepreneurs generally have to hustle (sell 1 customer at a time, beg for coverage, write targeted linkbait, etc). And hustling doesn't scale. Hell, with some products/markets, it doesn't work at all.