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Google has the most advanced search engine on the web. Most people do a Google search for product and probably end clicking on a Amazon link. Instead of leavin
by remir 8y ago
Google has the most advanced search engine on the web. Most people do a Google search for product and probably end clicking on a Amazon link.
Instead of leaving Google, you could click on the product, see reviews and buy it directly from Google's UI.
- mbesto 8y agoThe GP was saying Google's tech could enhance it's supply chain, not it's customer acquisition. That's not a tech advantage, that's called leverage.
- hbosch 8y agoDoesn't Google have a history of being unsuccessful at supply chain? Their Motorola acquisition was a failure on the production side (though some would say a net win on the patent and IP side). Instead of using their tech for supply chain recently, as another example, they went ahead and purchased many of HTC's knowledgable people in Taiwan... Apple has an incredible grasp on supply chain, and Walmart and Amazon have a similar grasp on logistics. I think a lot of the knowledge in this space is about control and not necessarily solved by tech.
- icebraining 8y agoGoogle Product Search earned them a €2.4 billion fine from the EU for anti-competitive behavior. I doubt they want to repeat it. http://europa.eu/rapid/press-release_IP-17-1784_en.htm http://europa.eu/rapid/press-release_IP-17-1784_en.htm