The real question for media publishers (one I've already experienced at a large sports agency): "is it worth supporting the web". It is worth it, there's still

The real question for media publishers (one I've already experienced at a large sports agency): "is it worth supporting the web". It is worth it, there's still a lot of traffic, but it's a different model and elegant, interactive browser experiences aren't the target. Minutes spent, repeat, and quality traffic continues to move toward native apps. GDPR and ad-blocking represent increasing risk + decreasing revenue with the status-quo media web experience. So the status-quo is becoming prioritizing search engines, social scrapers, and a well-designed URL funnel that pushes traffic toward your native app where you can still monetize with display ads, reliably autoplay video with client-side video ads, and push notifications that result in actual traffic. There are strategies for monetizing on the web (server-side ad stitching, integrated marketing, pay-gates, hell - just buy traffic to your site that you know doesn't have ad-blockers) but sometimes it's counterintuitive to funneling traffic to native. Ultimately it requires investment in Product/Creative/UX/Dev to define and sell-through a vision/strategy for web to decision-makers when those decision-makers are seeing numbers that suggest even the investment to define the web strategy is a poor investment - let alone investment in developing and maintaining it.