3 ms·

Unfortunately modern trailers are just SparkNotes spoilers for movies. For example, if you have seen Get Out, go back and watch the trailer. How are you suppos

Unfortunately modern trailers are just SparkNotes spoilers for movies. For example, if you have seen Get Out, go back and watch the trailer. How are you supposed to immerse in a movie when you know who the bad guys are upfront and what the whole twist is? (If you haven't seen Get Out, I recommend just watching it knowing it's a thriller)

mattkenefick 8y ago
It can be tough for thrillers / suspense films where it's best when everything is a surprise, but I have no idea how you market something based on: "Trust us, it's really good but we can't tell you anything about it." Infinity War did some interesting advertising where they changed scenes intentionally so you couldn't follow the timeline in the actual film. They "lied" in the trailers, but I think it worked out for the best.
- always_good 8y ago
  The Alien franchise has some good marketing material that both interested me without knowing what the movies were about: - The original trailer: https://www.youtube.com/watch?v=bEVY_lonKf4 https://www.youtube.com/watch?v=bEVY_lonKf4 - David's intro from Weyland Corp: https://www.youtube.com/watch?v=RJ7E7Qp-s-8 https://www.youtube.com/watch?v=RJ7E7Qp-s-8 I know it's kind of a lame time to rant on this subject. Obviously trailers are popular despite how I feel. For example, I'm probably the only person in the theater that closes my eyes and plugs my ears for previews that look any good (not just thrillers), so I certainly don't think your project is a bad idea.
handbanana 8y ago
Solid recommendation of movie. I find this too, where a movie I might be interested in releases a trailer basically telling me what happens in the movie. It's definitely not limited to suspense/thrillers. When I see a trailer like that I'm always left wondering "why would I even bother watching this now - I already know what happens"

mattkenefick 8y ago

It can be tough for thrillers / suspense films where it's best when everything is a surprise, but I have no idea how you market something based on: "Trust us, it's really good but we can't tell you anything about it." Infinity War did some interesting advertising where they changed scenes intentionally so you couldn't follow the timeline in the actual film. They "lied" in the trailers, but I think it worked out for the best.

always_good 8y ago
The Alien franchise has some good marketing material that both interested me without knowing what the movies were about: - The original trailer: https://www.youtube.com/watch?v=bEVY_lonKf4 https://www.youtube.com/watch?v=bEVY_lonKf4 - David's intro from Weyland Corp: https://www.youtube.com/watch?v=RJ7E7Qp-s-8 https://www.youtube.com/watch?v=RJ7E7Qp-s-8 I know it's kind of a lame time to rant on this subject. Obviously trailers are popular despite how I feel. For example, I'm probably the only person in the theater that closes my eyes and plugs my ears for previews that look any good (not just thrillers), so I certainly don't think your project is a bad idea.

handbanana 8y ago

Solid recommendation of movie. I find this too, where a movie I might be interested in releases a trailer basically telling me what happens in the movie. It's definitely not limited to suspense/thrillers. When I see a trailer like that I'm always left wondering "why would I even bother watching this now - I already know what happens"