The problem lies in how badly companies hire developers. Sadly, the example used by the author - web development - is quite fitting. We have all met the sort o

The problem lies in how badly companies hire developers. Sadly, the example used by the author - web development - is quite fitting. We have all met the sort of client who was never satisfied and for whom the saying "I don't know what I want, but I'll know it when I see it" was written. The same applies to companies. The hiring folks are not sure what they want, so they put out a bingo card full of specs and hope that something might work out OK. TL;DR - companies and clients don't know what they want, then complain then they get it.