Google's product development looks strikingly similar to Microsoft's from my POV. They buy small companies and assimilate their products. Microsoft has done th

Google's product development looks strikingly similar to Microsoft's from my POV. They buy small companies and assimilate their products. Microsoft has done this many times, making many small but "successful" products. So has Google. And they both have just a handful of home-grown products that support their reputation. Personally, I find no fault with the strategy. But I do find fault with the way people use Google to bash Microsoft when they're so similar in this respect. Everybody knows about Microsoft's acquire / "embrace extend extinguish" so how about a brief one for Google, to reinforce my point. 1. Search - Home Grown, Obv. 2. AdWords - Embrace/Extend/Extinguish - Copied from IdeaLab, Sued, Settled out of Court 3. AdSense - Acquisition 4. Maps - Acquisition 5. GMail - Home Grown. 6. Android - Acquisition 7. Chrome - Not sure entirely, but def based on WebKit, Seems fair to say it's not an E/E/E strategy tho. 8. Display Advertising - Acquisition 9. Docs - Several Acquisitions 10. Voice - Acquisition