> Since the same sponsors keep buying ads on podcast and most of them have coupon codes to tell them where their customers came from, they have metrics that tel

> Since the same sponsors keep buying ads on podcast and most of them have coupon codes to tell them where their customers came from, they have metrics that tell them the return on investment. This is a good point and I would love to see the value of advertising on podcasts on the direct (custom links) and indirect (awareness) outcome.