Here's the reality: Most people won't pay for most sites. I get that. I'm the same. I have subscriptions to a handful of high value sites (e.g., NYT), but most

Here's the reality: Most people won't pay for most sites. I get that. I'm the same. I have subscriptions to a handful of high value sites (e.g., NYT), but most sites just don't deliver enough value to make that viable. I could live with advertising if it were unobtrusive, useful, and didn't try to track me. Very little advertising is like that, so I block it. Yep, that means marginal sites will die. I can live with that. It is still possible to sell magazines and other media. No one was promised that the web would be a perfect was to sell media. If it's only a good way to exchange information (for free), that is not a bad thing. I don't think it is a tragedy if sites collapse that cannot find a viable way to serve me. I don't give a rat's ass about serving advertisers.