4 ms·
The company needs to split in two internally. One side can be the "MS Stack" side that continues with the current strategy milking it for every last penny whil
by loewenskind 16y ago
The company needs to split in two internally. One side can be the "MS Stack" side that continues with the current strategy milking it for every last penny while it dries up, but the other side needs to become a software company again (as opposed to a stack company). Start bringing your software to other platforms. Why was Office canceled on Mac while Mac is gaining market share? Don't you want money from all the people that are switching their OS but still want your office tools?
Make your products for Linux as well. You could really innovate here because I don't know of any players selling home user level software on Linux. You could even make your own distro to make Linux friendlier without having to take it on as a long term maintenance project (make it open source almost from the start). Then you could even put little stickers on your Linux software that says "Runs best on MS Linux".
The peasants have tasted freedom, you're never going to be able to herd everyone back onto Windows desktops. Those that are gone will stay gone so stop trying. You have a platform to easily be everywhere if you wanted to. Port .Net everywhere and then releasing your products on different platforms becomes extremely cheap. This is really something you could have over all your competitors.
I really think this stubborn insistence that everyone be on your operating system is hurting you. It should be obvious by now that you're not going to out-innovate Apple or even Google so stop trying to. Let the big dogs fight. Get back on everyone's minds again by making sure there is no platform out there where you don't have a best-of-breed, highly talked about product. Make money off them both. Go back to your roots.
- nailer 16y agoWhy bother making new desktop products (other than browsers) for Windows, Mac, Linux, Android, iPad? Why not just make them for the web?
- loewenskind 16y agoIt's not clear how long it will take for web applications to completely displace desktop apps, if this ever completely happens at all (it can't today, and HTML5 still isn't enough for it to completely happen either). They've already got a big investment in .Net, they should leverage it.