Exactly. In the old days of the web, the ads were banners on sites that had related content. Just like newspapers. Clickable is actually good. Google had th

Exactly. In the old days of the web, the ads were banners on sites that had related content. Just like newspapers. Clickable is actually good. Google had the idea to monetize search based on the hypothesis that if people are searching then they're looking to buy something. That didn't really work out: conversion rates are super low, even for free stuff- apparently less than direct mail. So things got more and more intrusive. And spammy. It's time to stop. It's really really time to stop.