Get WPS7 to feature parity with iOS as soon as possible. I think there are actually a number of reasonably disaffected iPhone users who want to switch, but don

Get WPS7 to feature parity with iOS as soon as possible. I think there are actually a number of reasonably disaffected iPhone users who want to switch, but don't want to give up e.g. copy/paste or multitasking. Also, make it clear to people that using WPS7 means using the Zune client, and that the Zune client is better than iTunes - I think you already have the better software here, but zero brand awareness. Get your secret hacker teams to make stuff that feels futuristic. Surface is cool, a mouse with a touch surface would have been okay if Apple didn't beat you to it, but why don't you make some freaking HUD goggles with eye tracking or something? You have the financial and intellectual resources to do it. I guess you get points for Kinect here, but right now Kinect is the exception rather than the rule, at least in the public's perception. Releasing something as cool for non-gamers as Kinect is for gamers, and I think the mindshare gains will be huge. You won't out-Apple Apple (and I don't think you should want to) as the shapers of tech fashion, and I doubt it's possible to out-Google Google as the shapers of the web, so be the shapers of the future instead.