True, it's possible to industrialise the model. The difference between the two types isn't purely based on the size of the business/creator, since as mentioned

True, it's possible to industrialise the model. The difference between the two types isn't purely based on the size of the business/creator, since as mentioned the likes of Disney/Nintendo/Apple have true fans in spades and there are small sites/YouTube channels/shops that have no brand to speak of and compete purely on price or convenience. But the difference is that if say Nintendo were small, they could probably still at least keep going with a few thousand fans, whereas a failing business going the Walmart/Amazon route would likely fold quite quickly.