3 ms·
So the best decision would be to give up on the OS and focus on applications such as MS Office and XBOX game centre for iOS and Android devices. Alternatively b
by achompas 16y ago
So the best decision would be to give up on the OS and focus on applications such as MS Office and XBOX game centre for iOS and Android devices. Alternatively buy RIM...
This is not a viable "growth strategy." MS has worked on these boring enterprise products for 15 years already, and buying RIM and developing Office is more of the same. I can't foresee any new tech coming from these boring strategies.
MS's ceiling for mobile market share is 2nd place. This isn't a bad outcome, but to accomplish this MS needs to keep WP7 locked down (so it can compete with the carrier-garbage versions of Android we see now). Who knows? I don't think they're out to "win" consumer mobile; they want to participate in it, pick up good market share, and try to develop brand synergy.
Anyway, MS is an enterprise company at their core, so their performance in consumer mobile isn't a big deal. They know enterprise, so they should stick to what they know. Why not develop custom tablet software for enterprises? Or even new computing (or augmented humanity) devices for businesses/gov't?
The tech space is changing rapidly, and MS could be there to support that change with light and nimble tech. But, given what we know about MS and Danger, they're very far away from developing light and nimble tech. Culture must change at MS.
- rakkhi 16y agoMy thinking on this was that if they bought RIM they would greatly increase their marketshare in those "boring" but profitable "enterprise products". Lets face it the Blackberry OS sux, even v6 is a poor iOs clone and Windows mobile has reasonable enterprise penetration but not great. So put the next version of the Blackberry on a decently powered hardware and WP7. Offer activesync as an option a silver option and BES as gold option. It could be a synergistic mix for both companies that would let the focus on what they are good at (enterprise over consumer in the mobile space), leverage RIM's excellent marketshare and with MS enterprise OS and Exchange products and actually allow them to effectively fight Apple and Google in a very profitable area. Agree with you on enterprise tablet, imagine the "Blackpad" running WP7