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Everything capable of hosting "true fans" has had someone take a crack at industrializing the model at some point. That's how you get a Disney, Nintendo, or App

Everything capable of hosting "true fans" has had someone take a crack at industrializing the model at some point. That's how you get a Disney, Nintendo, or Apple. And the consequence of that is that it starves the room of oxygen for smaller creators. A game from Nintendo might not quite the right game for you, but the broad appeal and polish ultimately leads you to spend $60 and 60 hours playing it instead of taking a risk on a few indies. And so it goes with everything that tries to operate against bigger firms. You have to overcome the framing of risk and price sensitivity and replace it with something truly unique that overcomes low awareness. When the business is globalized that can be a really tall order.

CM30 8y ago
True, it's possible to industrialise the model. The difference between the two types isn't purely based on the size of the business/creator, since as mentioned the likes of Disney/Nintendo/Apple have true fans in spades and there are small sites/YouTube channels/shops that have no brand to speak of and compete purely on price or convenience. But the difference is that if say Nintendo were small, they could probably still at least keep going with a few thousand fans, whereas a failing business going the Walmart/Amazon route would likely fold quite quickly.