"To my mind though, the question is not how to get 1% of readers to pay an exorbitant price, but how to get say 20% of your readers to pay you a cheaper price.

"To my mind though, the question is not how to get 1% of readers to pay an exorbitant price, but how to get say 20% of your readers to pay you a cheaper price. It’s not about exclusion, but about participation." A noble idea, but one not founded in much reality. The fact is, generally when you price lower, you don't get much more uptake in sales in a model like this.