When you say "working to keep you" I think you're imagining the software becoming more valuable and useful to you, such that you are happy to keep paying them.

When you say "working to keep you" I think you're imagining the software becoming more valuable and useful to you, such that you are happy to keep paying them. In reality, those companies who don't do scummy things like attempt to lock your data or similar, will be out competed by those who do.