Fair enough. The comment I was replying to was trying to make a point that consumers don't like a la cart models, so I think the consumer side of moviepass was

Fair enough. The comment I was replying to was trying to make a point that consumers don't like a la cart models, so I think the consumer side of moviepass was the pertinent feature (they're wildly successful in terms of people loving it). It may suck for moviepass's finances, but as a consumer it's great and the $0 incremental cost has changed how I think about going to the movies. You could argue that the bulk of that happiness is that I'm just happy I'm paying less, which is hard to introspect. In that regard, maybe a profitable biz like netflix is a better example. But then I realize that artists are complaining about getting screwed by spotify, studios are jacking up prices on netflix, and even services like classpass are changing. I wonder how many (if any?) of these subscription a la cart businesses have actually reached equilibrium.