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“Consumers want immersive experiences, well-designed pages with fonts, graphics, photos, and videos coming together into a compelling format.” Oh come on, NO I
by makecheck 8y ago
“Consumers want immersive experiences, well-designed pages with fonts, graphics, photos, and videos coming together into a compelling format.”
Oh come on, NO I do not want that! One of the biggest problems with ads, news sites and other stuff is that almost any of these “experiences”, especially with video, are a drain on data plans and implemented terribly. Give me an article. If that article has some simple images and plain text as ads, that would be fine. The issue is that instead, sites take way too many liberties and turn it into a pop-up, slide-out, scripted mess that destroys the whole “experience” of reading an article.
And somebody should tell web sites that it used to cost 25 cents for an ENTIRE daily newspaper (that still contained ads), which can’t be more than a few bucks a month. If your subscription is ANY more than a couple of bucks, it will fail.
- tonyedgecombe 8y agoYes, this made me laugh as the first thing I did when I got to that page was was switch to Reader view.
- gnicholas 8y agoYeah, not so much what consumers want as what succeeds on social media.
- twblalock 8y agoIf people don't want it, why does it succeed on social media, or anywhere at all?
- noobiemcfoob 8y agoBecause we count success as someone clicked on the article at all as opposed to how they used it. People talk about the studies and A/B testing done to support the claims of rich media being all the rage, but how easy would it be for any of these studies to miss the forest for a tree?
- jcelerier 8y agothat's like saying roads are successful because many people are driving on them.
- oliv__ 8y agoOk, YOU do not want that, but who's to say the majority of users don't want that? HN readers most likely don't represent their typical users.