On the flip side, sometimes to a service's detriment. I think this model works well for MoviePass, Netflix, Spotify, but MasterClass recently shifted to an all-

On the flip side, sometimes to a service's detriment. I think this model works well for MoviePass, Netflix, Spotify, but MasterClass recently shifted to an all-you-can-eat subscription model (before you paid per class), and even though the service is the same and the price is cheaper (for me), my interaction with the service suffered. Before, I'd carefully carve out time for a MasterClass I was interested in, knowing it was a big commitment in time and dollars. Now I can just dip in and out to anything on offer, and that's exactly what I've done. My engagement has gone way down because I'm not committed to an individual class in the same way.