> I'd expect prompting users to choose whether reading a story is worth $0.05 to them every time will cause them to read and engage significantly less. The ex

> I'd expect prompting users to choose whether reading a story is worth $0.05 to them every time will cause them to read and engage significantly less. The example that gives me a little bit of optimism in the long run is power: people don't really have a problem with the fact that their power bill is pay-per-use, and if it discourages them from unduly wasting power, all the better. But the problem you describe is still significant: people are _already_ used to that dynamic for electricity, and it's not clear to me how to get over the hump where they'd treat micro transactions for publishing in the way you describe. Most people aren't remotely rational enough to realize on their own that stressing over each minuscule payment has a cost of its own and coming up with a better strategy for handling it. (In the electricity example, this is the difference between 1) calculating the power usage of each device in your house and considering whether you want to pay a few cents before flicking that light switch or 2) conserve in common sense ways and adjust if necessary based on your monthly bill.) > When Washington DC did it, plastic bag use dropped by 50% - 70%. I'd see people that just spent $30 bucks at the store with their arms overflowing with stuff rather than pay that extra nickel. Case in point... This may be one of the stupidest things I've ever heard. My city has had a ten cent bag tax for a long time now, and the way everyone reacts is 1) carry it in your hand if it's one or two small things, 2) pay a freaking dime if you have too much stuff and be slightly more likely to remember your reusable bag next time.