4 ms·

Microsoft's advertising still doesn't do it for me. Frankly, most commercials makes me think more about their lameness than the product. The exception is Xbox

Microsoft's advertising still doesn't do it for me. Frankly, most commercials makes me think more about their lameness than the product. The exception is Xbox ads. As 'rakkhi' noted, the Xbox product line is actually great, and I think its advertising is one reason for its success. Xbox ads, everything down to the cool logo/sound thing in each one, make me think about the product, instead of making me feel sorry for the company that made the commercial. Start by throwing out all the copycat stuff. ("I'm a PC"...I get it. Stupid. Is that the best you can do?) If you're going to copy anyone, copy yourself: take Xbox ads, and extend their style to the rest of the product line. Then go even further.

thwarted 16y ago
I think PlayStation ads had the logo and a sound at the end of commercials for licensed games since the original PlayStation (although there was a voice that said "play station"). Even Wii ads have that though with the bowing i's in Wii and a sound effect. It seems to be a requirement for video game ads for branding. It's a good branding method, but it isn't distinctly Microsoft and they didn't originate it.
thebigshane 16y ago
Microsoft's customer base is huge and their advertising targets the non-technical and "hip" crowds and it seems to me to be doing a decent job. Their advertising generally doesn't target us.
robryan 16y ago
I find when they water down the message for mass market advertising they usually end up with selling points that aren't particularly unique. You end up thinking, so yes you can play movies on another device from your laptop, or you can remote desktop to your PC back home but these aren't exactly unique to windows or even new features. I think they need to really find a better way to differentiate themselves from the competition, it doesn't have to be feature based as OS's have been able to do most of everything the average used would want for a long time, but rather the feeling people get from using it and how it makes things simpler for them.

thwarted 16y ago

I think PlayStation ads had the logo and a sound at the end of commercials for licensed games since the original PlayStation (although there was a voice that said "play station"). Even Wii ads have that though with the bowing i's in Wii and a sound effect. It seems to be a requirement for video game ads for branding. It's a good branding method, but it isn't distinctly Microsoft and they didn't originate it.

thebigshane 16y ago

Microsoft's customer base is huge and their advertising targets the non-technical and "hip" crowds and it seems to me to be doing a decent job. Their advertising generally doesn't target us.

robryan 16y ago

I find when they water down the message for mass market advertising they usually end up with selling points that aren't particularly unique. You end up thinking, so yes you can play movies on another device from your laptop, or you can remote desktop to your PC back home but these aren't exactly unique to windows or even new features. I think they need to really find a better way to differentiate themselves from the competition, it doesn't have to be feature based as OS's have been able to do most of everything the average used would want for a long time, but rather the feeling people get from using it and how it makes things simpler for them.