It's partly because news feeds on itself. Something is news because it is news. The "news cycle" is a thing. Remember the "pink slime" issue that was a big stor

It's partly because news feeds on itself. Something is news because it is news. The "news cycle" is a thing. Remember the "pink slime" issue that was a big story until one day it wasn't. See also: Kardashians It's also because lobbying is directed toward the media. Fracking in the USA is a huge threat to Russia, Saudi Arabia, and others. These nations will naturally find ways to push the story that fracking is bad. It is a weird sort of attack on the US economy, done to prevent the US from getting an advantage.