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I think there's some value for swapping out one semantically opaque word that seems intimidating/"engineer-y" for another equally semantically opaque word that
by akavi 8y ago
I think there's some value for swapping out one semantically opaque word that seems intimidating/"engineer-y" for another equally semantically opaque word that instead connotes "hey, I'm on your side in helping you understand this".
Ie, the value isn't in the word choice itself, but rather in signalling that you empathize with your audience's discomfort.