As to the Pronounceable, Spellable, Memorable bit... That can't be emphasized enough. Actually, I bet you can find me personally emphasizing it a half dozen t

As to the Pronounceable, Spellable, Memorable bit... That can't be emphasized enough. Actually, I bet you can find me personally emphasizing it a half dozen times if you do a search here. But I don't buy the Google part. I personally run a little startup that had no trouble ranking for its own name, despite the fact that the first Google search we ever did for the name resulted in "Did you mean Twiddle?" That only lasted a few months. Now we've crowded that poor word completely off the results for our name, and we've even kicked it out of the top slot when searching for "twiddle". I won't be surprised when Google starts coming back with "Showing results for Twiddla. Search instead for Twiddle" for that search. It just takes a bit of time and exposure.