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Do you have any tips or starting point suggestions for someone who is technical, but otherwise ignorant to marketing/sales? How would someone learn sales?

• danieltillett 8y ago
  Worry about sales before marketing. It is very easy to snow yourself that marketing is helping when a lot of the time it is just ego building - "look Ma we are on Cruchbase". Sales is really a numbers games. Almost everybody you talk to says no (and often very rudely), but if your product has any value (and sometimes even when it doesn't) someone will say yes. Set a target per day of approaches and don't stop until you reach it. On the actual sales pitch try to not to overwhelm the potential customers with information (I still do this). You should aim to be listening 60% of the time and talking 40% of the time. Record your pitches so you can review where you went wrong and time how much you are talking. If you are the founder and built the product you should be able to wing the pitch (it will be more genuine if you do), but roleplay out your pitches with someone you feel comfortable with. What can really work well here is to write a whole lot of scenarios for the other person and have them pull one out at random and use for you to practice against. Each time you come across a new objection or blocking point then added it to the roleplay list. The most important thing is to just grind through it. Sales is hard and unpleasant (nobody likes being rejected), but the more you do the better you will get at it. Set aside a time every day to do it and just do it.