Around here, bootstrapped companies with a successful, but not world-shattering, income stream and business model are referred to--sometimes pejoratively, somet

Around here, bootstrapped companies with a successful, but not world-shattering, income stream and business model are referred to--sometimes pejoratively, sometimes not--as "lifestyle businesses." I'm not aware of many aside from Atlassian who, in the purely-tech software-y space, really would have the kind of income streams to suggest HN's definition of "startup". And those kinds of business are much more my thing, so I am not throwing shade, but there is a difference.