Indeed, and Apple's EBIT margin is around 30%. It's an important figure because unlike say an LG, I don't think you can really see Apple phones separate from th

Indeed, and Apple's EBIT margin is around 30%. It's an important figure because unlike say an LG, I don't think you can really see Apple phones separate from the rest of the company. Would we buy as many phones at these prices if we didn't have the App Store, OS X Macs, iCloud, Apple Music, Beats, Watches, Tablets, etc etc, in short, the ecosystem. All of that needs a company with massive overhead to work.