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Blocking ads will become nearly impossible once WebAssembly becomes ubiquitous. Sites will simply have their own custom render engine and transport protocol; i
by tux1968 8y ago
Blocking ads will become nearly impossible once WebAssembly becomes ubiquitous. Sites will simply have their own custom render engine and transport protocol; it will be game over.
- herbst 8y agoTo be fair sites could use cnames and some JS trickery to deliver ads to Adblock users. I am not entirely sure why this is not done on a scale yet, but i think publishers have to accept the choice to some degree.
- firmgently 8y agoI don't see that as game over at all, just a change in the game. Maybe ad-blockers will become site-blockers, or when you hover over a link it will go turn [[bad-colour]] to show you it leads to a site which forces advertising. Or on touchscreens (no hover) maybe those links open into a different, purgatory window. I do something similar manually at the moment, for example when I see Bloomberg/Techcrunch/Medium stuff on here I read the HN comments but very rarely go to the original article as I expect them to force autoplaying videos on me (I'm on a limited data plan) or use horrible UI such as scrolljacking or dickbars that I don't want to spend slices of my finite life experiencing. Or maybe adblockers will use AI to detect certain images, salesy phrases, moving images etc and employ their own custom render engine to remove them.