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Third party hosting means it is a lot easier to pay a website per view. You can't do that if the ads are hosted on a domain not controlled by the advertiser. S
by rocqua 9y ago
Third party hosting means it is a lot easier to pay a website per view. You can't do that if the ads are hosted on a domain not controlled by the advertiser.
Similarly, if you are going to personalize the ads, they need access to some third party that has this personalization.
Not that I am defending the current state of web advertising, just explaining why it is third party hosted.
- dschuetz 9y agoI understand the gist of it and how it works. Websites provide not only dynamic ad frames they also embed trackers and the like. Abolishing "third party hosting" as you call it will make all of that not entirely impossible. The website operators still can and will have to gather usage and view data and sell it. They have to do it, not some other third party I might not be aware of. So, that excuse won't convince me, like, online ads and data mining networks trying to adsplain that their business model might perish. I won't believe a word of it. It will become more strict with a distinct delegation of responsibility, yes. Websites and services will have to use only their own domain to provide any kind of content.