The best summary is an example. Prior to the GPP muscling, ASUS sold both nVidia and AMD cards under its ASUS brand, using sub-brands like ROG, nonsense brandin

The best summary is an example. Prior to the GPP muscling, ASUS sold both nVidia and AMD cards under its ASUS brand, using sub-brands like ROG, nonsense branding terms like Strix, etc. But they were all ASUS on the box. After capitulating to the GPP requirements from nVidia, all of ASUS’s AMD card offerings are rebranded under the name AREZ. The boxes hide the ASUS branding in dim gray, off in the corner, where you won’t notice it at all. It looks like an entirely different company and makes it look to a casual observer like ASUS (a famous brand like it or not) doesn’t even sell AMD cards. Only nVidia. And of course, AREZ is just some new no-name brand who can even trust it? And all they sell is AMD, probably some budget garbage right? It’s stupid. nVidia makes it sound like they were innocently trying to promote their products when they were actually forcing well known brands to entirely divorce their trusted names from AMD products. No matter what way nVidia tries to spin this, the outcome was anticompetitive in every way.