NVIDIA created at so called "transparent" partner program with the companies that sell this GPUs(ASUS,Gigabyte) but the text of this contracts was secret so the

NVIDIA created at so called "transparent" partner program with the companies that sell this GPUs(ASUS,Gigabyte) but the text of this contracts was secret so there were many speculations on what it contained. What we know is that if you did not enter the program you risked not to get the chips in time and other bad things that would not be good for your company, hte partners would have to use only NVIDIA in the gaming brand, so ASUS has ROG a well known gaming brand, with this program they could use only NVIDIA in the ROG products and ASUS had to create a new brand for AMD products. There was a lot of hypocrisy from NVIDIA in all of this and anti-consumer practices.