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Your second link is broken. Your first link, from 2016, indicates that Apple made a 38% margin. >Apple's margin on iPhones is 59-64%. Samsung is 17% Apple doe
by bitmapbrother 8y ago
Your second link is broken. Your first link, from 2016, indicates that Apple made a 38% margin.
>Apple's margin on iPhones is 59-64%. Samsung is 17%
Apple does not make 59-64% margin on their phones. This highly inaccurate figure was likely extrapolated by taking the retail price of the phone and subtracting the cost of its parts. The real profit margin which is likely around 30-40%. As for Samsung, their flag ship phones also generate a profit margin that is similar to that of Apple's.
- IkmoIkmo 8y agoIndeed, and Apple's EBIT margin is around 30%. It's an important figure because unlike say an LG, I don't think you can really see Apple phones separate from the rest of the company. Would we buy as many phones at these prices if we didn't have the App Store, OS X Macs, iCloud, Apple Music, Beats, Watches, Tablets, etc etc, in short, the ecosystem. All of that needs a company with massive overhead to work.