I get that special features can be important to stand out from the crowd, but my point is that Tesla is the only available well designed electric car at the mom

I get that special features can be important to stand out from the crowd, but my point is that Tesla is the only available well designed electric car at the moment, have been for years, and will be for a while longer. That's why people buy them, not because of new kinds of doors or overhyped Autopilot. You could call the interior screen a bit of a gimmick too, but I think it's mainly a way to save on interior design cost, and then made out to be a futuristic feature. I think it's more of an ego thing, they want to show that they're more high tech than the old "dinosaurs" that still use fossil fuel and requires you to drive your own car. Focusing on the car part and less on gizmos in the start might have been better.