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> the car would have been done sooner and cheaper if they had released it with regular doors, and I doubt the customers would have minded IME, and speaking ver
by forapurpose 9y ago
> the car would have been done sooner and cheaper if they had released it with regular doors, and I doubt the customers would have minded
IME, and speaking very generally, when businesses take the approach that 'customers won't mind', their products revert to the mean, to commodities.
If you want to have a special brand, to charge a premium, you need to thrill customers, not do things in a way that the customers 'won't mind'. Consider Apple and their 'obsessive' focus on small details. Consider the Beatles - they didn't say, 'lets just do it the easy way; our listeners won't mind'.
Also, I think customers do notice these things, even if unconsciously. It applies to any craftsmanship. Most people can distinguish a cheap men's suit from an expensive one, even if they can't consciously name many reasons. The cheap suit is made to the standard of customers 'not minding'; it's a commodity and nobody cares about the brand.
- sorenjan 9y agoI get that special features can be important to stand out from the crowd, but my point is that Tesla is the only available well designed electric car at the moment, have been for years, and will be for a while longer. That's why people buy them, not because of new kinds of doors or overhyped Autopilot. You could call the interior screen a bit of a gimmick too, but I think it's mainly a way to save on interior design cost, and then made out to be a futuristic feature. I think it's more of an ego thing, they want to show that they're more high tech than the old "dinosaurs" that still use fossil fuel and requires you to drive your own car. Focusing on the car part and less on gizmos in the start might have been better.