3 ms·
I think you're doing the right thing by speaking with potential customers IRL. I ran some campaigns for ForeverList.com on Facebook and Adwords without much lu
by Mc_Big_G 16y ago
I think you're doing the right thing by speaking with potential customers IRL. I ran some campaigns for ForeverList.com on Facebook and Adwords without much luck, though I'm admittedly not a pro at online marketing. My target market is people with high ticket items that typically take a long time to sell like classic cars, boats, real estate, etc... I happened to hear about a local boat show and I scrambled to put together a booth in one night, signed up the next morning and was working the show the next day.
The experience was awesome. Selling to people face to face is was so rewarding, I can hardly describe it. It made me despise adwords and the like. I know I still need to embrace online marketing, especially since my business is entirely dependent upon traffic, but right now I'm pretending like online ad networks don't exist.
I only picked up 3 customers from the boat show, but last weekend I went to an auto swap meet 3 hours away that had hundreds of cars for sale and picked up another 62 customers. We had a much better booth this time around with custom T-shirts and excellent fliers etc... I hit the ground running and was selling HARD all day. It was so awesome. There were people who would have spit in my face if no one was around and other people who were falling over themselves to buy a listing. I had one guy chasing me down because he lost my card and wanted another one so he could send me a check.
My advice is sell in the real world if you can, don't let the haters bother you (because you WILL have haters) and go far beyond your customers expectations.
- mailarchis 16y agoThanks for your advice. We are trying to figure out what kind of conference/places our target customers get together.