TLDR "Ultimately, to challenge Facebook, Google, and the many unknown players of the data economy, we must devise new business models and structural incentives

TLDR "Ultimately, to challenge Facebook, Google, and the many unknown players of the data economy, we must devise new business models and structural incentives that aren’t rooted in manipulation and coercion; that don’t depend on the constant surveillance of users, on gathering information on everything they read and purchase, and on building that information into complex dossiers designed to elicit some action — a click, a purchase, a vote. We must move beyond surveillance capitalism and its built-in inequities. In the short-term, that might be achieved by turning to basic subscription services, by paying for the things we use. But on a longer time horizon, we must consider whether we want to live in a world that converts all of our experiences into machine-readable data — data that doesn’t belong to us, that doesn’t serve us" // I have no idea how we can avoid this - Google is so invasive it is increasingly tracking and recording everything about our lives. Gillian Tett had a good piece in the FT about how autocomplete in search fields influences our thinking. https://www.ft.com/content/7dc8eae4-4d99-11e8-97e4-13afc22d86d4 https://www.ft.com/content/7dc8eae4-4d99-11e8-97e4-13afc22d8... Google maps records any changes we make to our property for future permit/permissions comparisons etc - we have no control over this and little ability to opt out.