You know, it's crazy but things like Brooklinen slowly worm their way into people's heads that they need this kind of stuff. I'm sure that they're nice sheets,

You know, it's crazy but things like Brooklinen slowly worm their way into people's heads that they need this kind of stuff. I'm sure that they're nice sheets, but I just hear more and more "I've heard they're really great quality/convenient/etc" and the actual anecdote where they got this is several degrees removed. The ads just look nice.